free delivery on all orders over £30

free delivery on all orders over £30

snacks engineered for your soul

shop favs

snacks with
benefits

Our Choco Bytes have ~60% LESS sugar than the leading chocolate snacks and contain MCT oil which is proven to support brain function! Now that’s a snack worth your pretty pennies.

say what...

Our Choco Bytes are made with oat mlk – the creamiest and most sustainable plant-based mlk.

Packed with gut and brain health ingredients you won’t believe how good they taste.

We smash the competition out of the park whilst tasting frickin’ damn good!

lifestyle needs?
we got you.

I’m always on the go.

I keep it energy friendly.

I follow a plant-based diet.

they’re feeling it...

life is hard,

snacking should be easy

I’m Kinza, the founder of RUH. And I want to take snacking back into our own hands so we can get back to our RUHts (see what we did there). At RUH we engineer snacks for your soul. 

The seeds of RUH were planted when I was diagnosed with cancer a few years ago. My natural leaning for healthier food consumption found me on a quest to provide better food for more souls and that was the beginning of RUH. To create products that undermine their conventional counterparts and deliver on the flavour and nutritional impact…because let’s face it, we all love a good snack.

Welcome and let’s get back to our RUHts.

snacks for yo+ur soul+++

We commit to engineering snacks that uplift your soul and that means snacks that contain ONLY the good stuff. What we will never do is compromise on taste. EVER. Our consumer tasting panel is made up of people like you and I. People with intolerances, people that want to make educated food choices, people of all ages but most of all they all love the staple treats that taste uh-mazing but sadly contain all the nasties.

educat++ed food choices

We don’t just want to provide you with snacks that are better for your soul, NO. We also want to equip your toolbox of knowledge so you can feel empowered to make better educated decisions when it comes to the relationship you have with food. So we’re on a mission to provide digestable content backed by our very own inhouse scientist and founder Kinza.

commu+nit++y++++

RUH was manifested from the devotion to our community, with a mission to empower the next-generation. Co-created by you, we invite our community to collaborate through innovation, thought provoking conversations and forums, consumer tasting panel and content projects. What would you like to see next? What can we help you learn? Join our community on discord and be part of the movement. We’d love to create with you.

snacks for yo+ur soul+++

We commit to engineering snacks that uplift your soul and that means snacks that contain ONLY the good stuff. What we will never do is compromise on taste. EVER.

Our consumer tasting panel is made up of people like you and I.

People with intolerances, people that want to make educated food choices, people of all ages but all in all they all love the staple treats that taste scrumptious but sadly contain all the nasties.

educat++ed food choices

We don’t just want to provide you with snacks that are better for your soul, NO.

We also want to equip your toolbox of knowledge so you can feel empowered to make better educated decisions when it comes to the relationship you have with food.

So we’re on a mission to provide digestable content backed by our very own inhouse scientist and founder Kinza.

commu+nit++y++++

RUH was manifested from the devotion to our community, with a mission to empower the next-generation.

Co-created by you, we invite our community to collaborate through innovation, thought provoking conversations and forums, consumer tasting panel and content projects.

What would you like to see next? What can we help you learn? Join our community on discord and be part of the movement.

We’d love to create with you.

snacks for yo+ur soul+++

We commit to engineering snacks that uplift your soul and that means snacks that contain ONLY the good stuff. What we will never do is compromise on taste. EVER.

Our consumer tasting panel is made up of people like you and I.

People with intolerances, people that want to make educated food choices, people of all ages but all in all they all love the staple treats that taste scrumptious but sadly contain all the nasties.

educat++ed food choices

We don’t just want to provide you with snacks that are better for your soul, NO.

We also want to equip your toolbox of knowledge so you can feel empowered to make better educated decisions when it comes to the relationship you have with food.

So we’re on a mission to provide digestable content backed by our very own inhouse scientist and founder Kinza.

commu+nit++y++++

RUH was manifested from the devotion to our community, with a mission to empower the next-generation.

Co-created by you, we invite our community to collaborate through innovation, thought provoking conversations and forums, consumer tasting panel and content projects.

What would you like to see next? What can we help you learn? Join our community on discord and be part of the movement.

We’d love to create with you.

love snacks? sign up below to become an official taste tester

love snacks?

sign up below to become an official taste tester

snack for your soul and share your